Key Skills

Strategic Design Management 
- use UCD and design thinking to get competitive advantage 

Gamification of user behaviour 
- use carefully carfted and sequenced incentives to guide users behaviour and align it with business recquirements

Product Service Systems Design
- craft and plan out a service which spans all the touch points and optimize it for maximum effciency

Big Data Strategy
- use aggregated numbers for many many users to understand trends and optimize strategy to meet objectives 

User Centered Design Methodologies
- championing user needs and empathy driven evaluation and creation of interfaces 

Rapid and Hi-Fidelity Prototyping
- the entire gamut of prototyping techniques from quick and dirty whiteboarding and paper prototypes to high fidelity complex protoypes with animation in Axure

Design Driven Innovation
- use design thinking to innovate and disrupt positively in any domain

Mobile UXD
- Design interfaces for all major mobile and tablet platforms

Visual Design
- creating pixel perfect visual comps for different media

- in situ and remote observation of users interacting with interfaces to understand their comprehension of an interface and subsequent behaviour around it

- I understand the medium used most often to create interfaces and it helps me bend the rules to make things better

User Research & Testing
- understanding user recquirements through research and then testing our products with real people by observing them finish specific tasks in a controlled environment


Bachelors in Communication Design
Major : User Experience Design 
2007 - 2011
Symbiosis Institute of Design, Pune
Symbiosis International University.

Masters in Design Strategy
Major : Innovation Management 
2012 - 2013
POLIMI , Consorzio di Politecnico di Milano , Milan
Politecnico di Milano.


Sr. Interaction Designer at 24[7] Inc 
April 2014 - Current
I am working on several facets of 24-7’s software suite used by voice agents and the management to provide assistance through web chat, phone and IVR channels. Most prominently I am working on several reporting workflows ( static reports and dashboards). I am also working with the Data Sciences Group here on several pilots to improve the system design and agent workflows.

Freelance User Experience Designer
July 2011 - Current
I have been working on several projects spanning mobile platforms, branding, usability consulting, Information architecture etc.

User Experience Designer at Ameya Infocom
August 2013 - February 2014
I was working on several projects as the sole UX Designer in the company. One of the projects is “addabol” a social app which focusses on SoLoMo aspects of bringing friends together, another app I was working on is “Fatafat” a news app that brings you quick bites of customized news.   

Lead UX Designer at
March 2013 - June 2013
I was working on Sprinklr’s Social Media Management System which helps large corporations manage their myriad social media channels and multitude of accounts for various silos inside the companies and geographies.    

Innovation Management Intern at Barilla SpA, Parma, Italy
August 2012 - February 2013
I was working on pilot projects which aren’t yet part of barilla main business, the project involve company’s efforts to turn from a products company to a products plus service company. I work primarily as service design and innovation consultant.   

User Experience Intern at Infinitely Beta
April 2011 - June 2011
I worked on a new platform which would help user get online support in a new and improved manner, incorporating social media and semantic data components. ( Currently operating as

Mobile User Experience Intern at Fortune Cookie Pvt Ltd
January 2011 - March 2011
I worked on about 10 mobile apps targeted at Indian consumers with middle level (embedded OS)
and high level (android) cell phones

User Experience Intern at Social Web Factory 
July 2010 - December 2010
I worked on the entire concept building, IA, visual design and branding for the site which has just recently been launched as "" after a pivot.

User Experience Intern at Truesparrow Systems ( 
April 2010 - June 2010
I worked on a lot of different components for the website as well as on the iphone app for which was a social networking site for the LGBT community.


Awards and Recognition

Most impactful talk 
24 [7] Design Summit 2014

- I was awarded the most impactful talk where I talked about the importance of high fidelity prototypes to improve communication between designers and programmers

Most innovative Degree Project
B.Des batch of 2011
- I was awarded the most innovative degree thesis in my graduation year at the Symbiosis Institute of Design

Best in Category
TLABs Designathon 2013

- recognized as the best designathon entry from my problem category at the designathon.