Designer. Builder. Lifelong learner and puzzle-solving enthusiast.
Hi, I’m Apurv, a Principal Product Designer with 14+ years of experience designing thoughtful B2B SaaS and enterprise products with a people-first mindset.
I started my design journey early, earning both a Bachelor’s and Master’s degree in Design, and have built my career around solving complex problems through inclusive, user-centered design. My approach is grounded in two core beliefs: people over pixels, and accessibility as a foundation rather than an afterthought.
Over the years, I’ve worked across complex systems and enterprise environments, with a focus on making products more intuitive, useful, and human. I’m currently exploring new Senior, Staff, and Principal Product Designer opportunities.
Outside of work, I enjoy swimming, running in Toronto, playing soccer, and mentoring emerging designers.
SKILLS
Product Design
Design Strategy
Design Management
Design for AI
AI augmented prototyping
Development
Experience
My stack
Claude Code
Gen AI - code
Figma
Product design
Paper.ai
Agentic Design
Miro
Process & Strategy
Zeroheight
Design Systems Documentation
Storybook
Documentation for Devs
Higgsfield.ai
Visual Gen AI
Midjourney
Visual GenAI
Perplexity
Agentic Research + GenAI
Framer
Web design
VS Code
Design -> Reality
Pencil & Paper
Old-school babyyy
Testimonials
Apurv has deep experience and a great mind for complex design problems. With his technical background mixed with his depth of design experience he was able to help us establish our first design system, Cable, at Zipline. This was a large step forward for the company and better enabled others bring design consistency across the product.
Steve F.
Head of Product Design at Zipline
